A market researcher wants a large sample size for her survey and decides to stand in the food court of a mall during Christmas s

Question

Elena-2011 [213]

3 years ago

15

A market researcher wants a large sample size for her survey and decides to stand in the food court of a mall during Christmas s

hopping season. Within the first 3 hours, she asks 150 shoppers about automobile preferences. This is an example of ________.

Business

1 answer:

skad [1K] · Answer 1 · 2022-03-29T17:02:40+03:00

Answer:

Convenience sample

Explanation:

A convenience sample in a research study is made up of people who can be reached easily and are conveniently available to participate. Convenient sampling is a type of non-probability sampling, which means that not everyone in a population had a chance to be sampled. In this research, the real population was the people that went to that specific mall and not the entire city's population. The advantage of convenience sampling is basically its low cost.