Question

Well before the introduction of its Karma Drone, GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography. This discovery occurred in which stage of the new-product development process? Multiple Choice idea generation new-product strategy development business analysis development screening and evaluation

Answer 1

Answer:

GoPro conducted a thorough environmental scan and discovered a substantial increase in the number of consumers engaging in aerial drone photography during the idea generation stage

Explanation:

Idea generation  is the first step in new-product development. This is the initial stage where a business sources for ideas regarding a new product. The goal of the idea generation stage is to come up with an idea that separates your business from the competition through enhanced affordability and Return on Investment.

Key activities includes:

• Conducting marketing research to find out the consumers' needs.
• Inviting suggestions from consumers.
• Inviting suggestions from employees.
• Brainstorming suggestions for new-product ideas.
• Searching in different markets viz., national and international markets for new-product ideas.
• Getting feedback from agents or dealers about services offered by competitors.
• Studying the new products of the competitors.

Answer 2

Answer:

Correct option is New product strategy

Explanation:

Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself. The company should then respond to the information gathered by changing its strategies and plans when the need arises.