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REY [17]
3 years ago
11

Outdoor Adventure, a company that designs and manufactures sportswear, focuses their marketing efforts on people who participate

in strenuous outdoor activities such as running, hiking, and climbing. For example, the firm advertises heavily in Runner's World and Women's Running.
Outdoor Adventure is using _________ factors to segment its market.

a) demographic
b) volume
c) value
d) psychograpic
Business
1 answer:
fiasKO [112]3 years ago
8 0

Answer:

psychographic factors to segment its market  

Explanation:

Psychographic segmentation -

It is the method ,  by which the customers are characterized according to the characteristics and personalities , is known as psychographic segmentation.

The method is adapted to increase the sale of a particular product , as the organisation focus on certain particular people and take care of the demand and needs .

Hence, the correct term according to the given scenario of the question is psychographic factors.

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