Question

"Issues such as marketing’s position and authority in a firm’s hierarchy, the customer orientation of the firm, and the emphasis on short- or long-term planning are examples of which component of the internal environment?"

Answer 1

Answer:

This question is incomplete, the options are missing. The options are the following:

A) Resource availability .

B) Organizational structure.

C) Marketing objectives .

D) Marketing infrastructure .

E) Marketing strategy.

And the correct answer is the option B: Organizational Structure.

Explanation:

To begin with, the name of "Organizational Structure", in the field of business, refers basically to the way that the organization is going be managed by its managers, employees and owners. Therefore that this concept is internal and it comprehends the position that a departament as marketing may have in the hierarchy of the company and also the emphasis on short or long term planning because that will be the primary focus on which the organization will have to direct the resources to accomplish the goals.