Answer:
The correct answer is "Michael Porter".
Explanation:
Michael Eugene Porter is a professor at Harvard Business School and directs the Institute for Strategy and Competitiveness at Harvard Business School. He is known worldwide for his influence on business strategy, consulting, economic development of nations and regions, and the application of business competitiveness to the solution of social, environmental, and health problems.
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Answer:
integrated marketing system
Explanation:
Integrated Marketing system harmonizes various channels that represent the promotion dimension of the 4 Ps to convey a value proposition to customers. It is an effective strategy that gives competitive advantage, as well as increase sales and profits efficiently. This system is effective in attracting and retaining customers as it enables a two way dialogue with customers.
Answer: Before Patent Expired - Monopoly Market
After Patent Expired - Perfect Competition
Explanation:
Fountain Plus had a patent on Xtrafresh, this means that they alone had legal rights to produce it and others could not produce it without their permission. This gave rise to a Monopoly as there was no competition. Fountain Fresh was able to make ECONOMIC PROFIT because they were able to charge at a price higher than both the Marginal Cost and the marginal revenue of Xtrafresh which were equal to maximize output.
When the Patent expired however and other companies could come into the trade,they started competing in the case of Xtrafresh. This competition meant that Fountain Plus could no longer keep the price at a level above Marginal cost as the other firms would simply charge lower. This led to a situation where the production of Xtrafresh and it's demand became Economically Efficient at Equilibrium. What this means is that Firms had to sell at a price determined by the market and had to make sure that this price equaled their Marginal Revenue and Marginal Cost so therefore no firm was able to make ECONOMIC PROFIT any longer.
Answer:
d. Illegal gratuities do not necessarily involve an intent to influence a business decision but rather to reward someone for making a favorable decision.
Explanation:
Bribery schemes are used in order to directly influence a business decision making by offering money or other benefits; bribes may be accompanied by the use of actual or threatened force, fear, or economic duress. Illegal gratuities do not necessarily involve that influence intent and can, sometimes, be dished out aiming to reward a person or company for a favorable decision.
Therefore, the answer is alternative d.