Answer:
Growth Stage
Explanation:
The growth stage of the product life cycle is characterized by rapid market expansion as more and more customers, stimulated by mass advertising and word of mouth, make their first, second, and third purchases. In growth stage sales starts rising rapidly, average cost per customer, profits starts rising as well, early adopters buy products, competitors starts increasing in number. Main aim of any firm in this stage is to maximize market share. Brands need to offer product extension. Price needs to be set to penetrate the market.
Answer:
1. The measures that City Bus Risk Manager should take in the risk management process are as follows
Figure out the risk context: In this case, we need to find out which market City Bus is catering to and what sort of service it can provide. The risk manager will take into account what the business requirements are, what are the technical criteria for delivering this service, such as the legal regulations that City Bus has to follow.
The part of the combined price allocated to the product is less than 50% which might be around 35-40%.
<u>Explanation:</u>
Since the price of the product all alone is $450 and the price of the service alone is $550, so the combined amount totals up to be nothing less than $1000. But the company under the discount and offer, offers the both things combined for $800.
This shows that the company is under some loss which it has to incur. The loss is of $200 under the discount to be offered to the clients which serves as the incentive to the customers.
I guess the correct answer is Substitute products and services
A substitutе is a prοduct that pеrfοrms thе samе οr similar functiοn as anοthеr prοduct. Micrοеcοnοmics tеachеs that thе mοrе substitutеs a prοduct has, thе dеmand fοr thе prοduct bеcοmеs mοrе еlastic. Еlastic dеmand mеans incrеasеd cοnsumеr pricе sеnsitivity which еquatеs tο lеss cеrtainty οf prοfits. Fοr еxamplе, public-transpοrtatiοn is a substitutе fοr driving a car, and е-mail is a substitutе fοr writing lеttеrs.
