Question

A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of ________. A. ethnographic research B. niche marketing C. experimental research D. viral marketing E. survey research 2 points

Answer 1

Answer:

A. ethnographic research

Explanation:

Ethnographic research: In psychological research, the term "ethnographic research" is described as one of the different qualitative methods in which an investigator or researcher tend to interact or/and observe with different participants associated with a specific study or research in their real or actual life or environmental surroundings. In anthropology, ethnographic research is considered as one of the famous research yet it is being used in a variety of aspects related to social sciences.