Question

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
A. the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter

B. a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website

C. the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together

D. a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

Answer 1

Answer:

D. a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

Explanation:

Mobile devices use has become more.common in recent times with most adults and children owning a mobile device.

As such it is important to optimise website content to mobile devices to make your website more accessible by mobile users.

So if an advertisement is placed to promote the child daycare facility to parents researching childcare on their mobile devices, the main aim is to get parents to sign up and locate the child care.

The best option will be to use appropriate copy (headline and description) to highlight what is unique about the facility. This will compel parents to take interest in the child care.