Northern architecture was more industrial and heavy city set while the south’s architecture was more farm houses and small town. It shows how the two regions were gaining wealth. North having factories and south having farms and selling agriculture
The grow the young audience by creating social events in the places where young people tend to hang out. For example, in 2013 NPR sponsored many parties that being held on popular bar for college students in order to build a perception that they're 'cool and hip' even in this era.