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zimovet [89]
3 years ago
8

If you were looking for an advertising medium that worked for segmented audiences, had prestige, had a long shelf life, and mone

y was of no object, which of the following would you select?
a. ​interactive adsb. ​magazinesc. ​direct maild. ​televisione. radio
Business
1 answer:
Tamiku [17]3 years ago
8 0

Answer:

The correct answer is the option B: magazines.

Explanation:

To begin with, in the case where the manager is looking for an advertising that has the characteristics of being medium and that worked for segmented audiences, with prestige and long shelf life then the correct option will be to choose a magazine that properly accomplish with the particularities of the case. The magazine will be targeted to one audience to the fact that it can not include all the topics that are in trend nowadays. Moreover, the magazine will also be of prestige in the case where it has several years in the industry and its name means something in the market. Therefore that a magazine will accomplish with all the characteristics that the advertiser is looking for.

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AVprozaik [17]

Answer:

If all the four firms have same net income then RMSP for company C will be 0.30.

Explanation:

The BCG matrix (Boston Consulting group's product portfolio matrix) is used for doing strategic planning for long-term. It looks into how business growth will be possible by looking at portfolio of products and then decides where to invest, or which product to discontinue. It says that if the market share of the product is higher, it would be more beneficial for the company.

In the given problem, all the four companies A,B,C,D have revenues 1,2,3,4 respectively. We calculate Relative market share or RMSP by subtracting a company's market share from 100 to find the percentage it does not control. So, RMSP for Company C would be 0.30.

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3 years ago
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Elis [28]

Answer:

The correct answer is distinguishing between right and wrong actions in a business setting.

Explanation:

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In the information age, consumers are more critical and better informed about the products they buy and the actions that companies take to manufacture and sell them based on marketing strategies.

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3 years ago
What are the three capabilities that can be learned by conducting case analysis, which are especially useful to strategic manage
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Three capabilities that can be learned by conducting case analysis and which are useful to strategic managers are:

To Differentiate, speculate and integrate

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Strategic managers overview groups and decide their strengths, weaknesses, operational effectiveness, and possibilities. They make pointers primarily based on internal and external elements to reduce dangers and formulate plans to acquire an agency's long-time period goals. absolutely loose trial, no card required.

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Hope this helps!
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3 years ago
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