Question

Christine has obtained a job pitching a product at a local state fair. Her job is to demonstrate cookware, highlighting its features and demonstrating its use as she prepares food for visitors who can watch her cook and try samples. Christine will be selling the cookware based on which of the following CVPs?
a. hard-sell approach
b. polnts of difference approach
c. all-benefits approach
d. customer engagement approach

Answer 1

Answer: c. All-benefits approach

Explanation: Christine will be selling the cookware based on the all-benefits approach of customer value proposition. The customer value proposition describes why a potential customer should purchase a product or goods or agree to use a service that is on offer. The all-benefits approach as a type of CVP list all the benefits that the product on sale might deliver to potential customers. The more benefits a product offers, the more likely it is that a customer would purchase the product. It usually requires the least knowledge about customers and competitors.