Question

Google’s adwords system provides a quality score as a measure of _____, which indicates the usefulness of an ad message to consumers doing a google search.

Answer 1

The term that best fit the blank is RELEVANCE. The Google Adwords system is a system that is created by Google for the purpose of advertising online. Therefore, relevance is very important in this aspect as this shows how useful the ad is to the consumers who are doing the google search.