Question

The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these is traditional families, it appears the State of Alabama Board of Tourism has segmented the market using _____ variables.
a. regional
b. demographic
c. socioeconomic
d. geographic

Answer 1

Answer:

B) demographic

Explanation:

Demographic segmentation refers to defining (or segmenting) a specific target market based on demographic variables such as gender, age, income, family status, marital status, education, ethnicity, religion, etc.

Since the Alabama Board of Tourism showed "traditional" families, it is obviously targeting families with their adds, and family status is one of the demographic variables.