Question

For the past nine years, PepsiCo's Doritos brand has held a "Crash the Super Bowl" contest in which it invites 30-second ads from consumers and runs the best ones during the game. This is an example of ________.

Answer 1

Answer:

Customer generated marketing

Explanation:

PepsiCo's Doritos brand is using customer generated marketing technique to attract more customers. Many organisations have been using this technique to attain customers. This marketing technique can be described as the way toward letting customers to effectively take an interest in advertisement exercises by giving them an opportunity to make and share items on organisation's web or online pages. PesiCo is using customer generated marketing technique where they have given an opportunity to the customers to share their opinions.