Question

To succeed in building a competitive advantage, a company's strategy must aim at Select one:

Answer 1

Answer: E (Both B & C)

Explanation:

As a staff in Coca-Cola, the number one brand in the world, Externally providing buyers with what they perceive as superior value and Internally performing value chain activities differently than rivals and building resources and capabilities that they cannot readily match - is infact the main reasons Coca-Cola have stayed as the major player in the food and beverage industry.