Question

Christie has just started with a travel agency. and she has been offering clientsand prospective clients a range of packaged tours. She is concerned. because thecommissions she is earning on her sales are lower than she had hoped. Hercolleague Peter. who has been with the agency for several years, is having a greatdeal of success by working closely with the clients. seeking their ideas. andbuilding customized tour packages for each one based on their suggestions.Peter's approach is based onA. transaction-orientedmarketing.B. premium

Answer 1

Full question:

Christie has just started with a travel agency. and she has been offering clients and prospective clients a range of packaged tours. She is concerned. because the commissions she is earning on her sales are lower than she had hoped. Her colleague Peter. who has been with the agency for several years, is having a great deal of success by working closely with the clients. seeking their ideas. and building customized tour packages for each one based on their suggestions.Peter's approach is based on A. transaction-oriented marketing.B. premium C. Vlaue Cocreation D.sales-oriented marketing.

Peter's approach is based on value cocreation.

Explanation:

Value co creation is one of the strategies used in the business. It is a business strategy that helps in creation and promotion of the involvement of the customers actively in creation of on demand and made to order products. By using this strategy they will get the exact product they are in need and they can also involve in understanding how those products are formed.

In the example given, The colleague of Christie, Peter is being working closely with the clients and he offers the services by asking the customer's ideas and their suggestions. Thus the approach followed by Peter is value cocreation.