Question

As it pertains to the diffusion of innovation, if the __________ group is relatively small, the number of people who ultimately adopt the innovation likely will also be small. Multiple Choice innovator laggard late majority early majority early adopter

Answer 1

Answer:

Early adopter.

Explanation:

The term "early adopter", as it suggests, talks about the first customers in use or adopt an item. Logically, if it's a small group, chances are that it won't spread a lot. To ensure that the product is out there, the early adopter group should be big enough to ensure and provoke many people to use or try it.