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PIT_PIT [208]
3 years ago
11

Simone started the meeting at BCD Co. by focusing the attendees on the company's current status. "We have a good product mix," s

he stated. "To continue to grow, we need to target more segments." Which strategic path is Simone pursuing?
Business
1 answer:
WINSTONCH [101]3 years ago
6 0

Answer:

Market development

Explanation:

Market development can be described as a marketing strategy in which new market segments are identified and developed for current products of a company.

The focus of a market development strategy are the existing customers and new customers in the targeted segments that are not currently buying the products of the company.

Market development is therefore a marketing strategy that is employed when a company wants to expand its total market by making effort to promote its current product to new consumers or a new geographical area.

From the question, the statement that  "To continue to grow, we need to target more segments" by Simone indicates that the strategic path Simone is pursuing is <u>market development</u>.

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2 years ago
In a bottom-up approach, managers should have a ________ level of controllability and a ________ level of involvement in budget
xeze [42]

In a bottom-up approach, managers should have a high level of controllability and a high level of involvement in budget setting.

<h3>What is a bottom-up budget approach?</h3>
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<h3>What is top-down and bottom-up budgeting?</h3>
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  • Departments produce their own budget estimates and submit them to top leadership in a bottom-up budget.
  • The two strategies are the two types of budgeting that are most frequently used.

<h3>What is bottom-up approach in accounting?</h3>
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Learn more about bottom-up approach here:

brainly.com/question/19672423

#SPJ4

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Alexxx [7]
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