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PIT_PIT [208]
3 years ago
11

Simone started the meeting at BCD Co. by focusing the attendees on the company's current status. "We have a good product mix," s

he stated. "To continue to grow, we need to target more segments." Which strategic path is Simone pursuing?
Business
1 answer:
WINSTONCH [101]3 years ago
6 0

Answer:

Market development

Explanation:

Market development can be described as a marketing strategy in which new market segments are identified and developed for current products of a company.

The focus of a market development strategy are the existing customers and new customers in the targeted segments that are not currently buying the products of the company.

Market development is therefore a marketing strategy that is employed when a company wants to expand its total market by making effort to promote its current product to new consumers or a new geographical area.

From the question, the statement that  "To continue to grow, we need to target more segments" by Simone indicates that the strategic path Simone is pursuing is <u>market development</u>.

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