Question

Brown's Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce. These sandwiches would not be popular in Texas, where people prefer beef, or in Miami where a mustard-based sauce is preferred. Which of the following segmentation approaches would be best for the company?A. DemographicB. SocioeconomicC. PersonalityD. GeographicE. Behavioristic

Answer 1

Answer:

D. Geographic

Explanation:

Geographic segmentation approach in marketing involves the division of target market according to geographical areas such as urban, rural and suburban areas, or cities, countries, and regions. This arises when people dwelling in different locations or geographical areas tend to have preference for different products or needs. Needs and preferences can vary from location to location, hence, using the geographical segmentation approach would help a business to effectively market its products, and focus on effectively meeting needs of specific market target, and thereby eliminate inefficient spending.