Question

Wild Plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. The series received wide coverage in newspapers and on television, which created awareness about Wild Plus and led to a large viewership. Wild Plus engaged in:​
A. divesting

B. personal selling

C. sales promotion

D. public relations

Answer 1

Answer:

D. public relations

Explanation:

Public relations refers to the different approaches a company uses to disseminate information about its products and services to its customers and other stakeholders. Public relations involves crafting unique and catchy communication and using the media to and other mediums to create and sustain a strong brand image to the target audience.

An organization does not pay for public relations messages. It engages or participates in publicized events.  The media and medium attending the events pick and publish positive messages about the organization.

Public relations is all bout creating a good reputation in society. Organizations engage in charitable works or sponsors events as public relations events.