Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.
Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.
The advantages of primarily cash pay are the following:
1. It motivates the owner to expand the business.
2. The desirable increase in the level of services.
The disadvantages are the following:
1. There was a little incentive to the owner.
2. There was potential to lose sight to the customers.
The answer is b-savings back
Answer:
<u>Focused-differentiation.</u>
Explanation:
A focused differentiation strategy is a strategy used by organizations to reach a group of customers through the marketing of differentiated products and services that provide added benefits to the consumer.
This strategy is characterized by the combination of the business strategies developed by <em>Porter</em>, which are:
- Cost leadership
- Differentiation and
- Focus.
The greatest benefits added to this strategy are the increase in consumer loyalty, since offering targeted and differentiated services guarantees the improvement of service, quality and increase of the company's reputation.
There is also the possibility of increasing profits, due to the sale of differentiated and exclusive products, which may have a higher purchase and sale value.
