Question

In the promotion element of the marketing mix, there are four main areas. Personal selling is direct spoken communication between sellers and potential customers. Also included are publicity and advertising. The third element, sales promotion, refers to a whole host of promotion activities, other than:_______.

Answer 1

Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.

Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.

Answer 2

Answer:

advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.

Explanation:

Sales promotion can be defined as the process by which a customer is persuaded to purchase a product. It is a short term method to boost sale of products and is rarely used for long term promotion and building of customer loyalty.

Factors to consider during sales promotion include: cost of the promotion, consistency of promotion with the brand image, and if customers will be attracted and continue buying after promotion ends.

Examples of sale promotion activities are discounts, competitions, loyalty cards and free gifts.

Sales promotion does not involve advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.