A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated

Question

Luba_88 [7]

3 years ago

14

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated

to local after-school programs for underprivileged youth. This is an example of

Business

1 answer:

GuDViN [60] · Answer 1 · 2022-05-22T13:03:17+03:00

Answer: The correct answer is "Cause-related marketing".

Explanation: This is an example of <u>Cause-related marketing.</u>

Cause-related marketing is a type of corporate social responsibility activity, for which a business promotion campaign has a dual purpose: to increase profitability and improve society.

In this case, the supermarket chain seeks to increase its sales, promoting that 1% of these will be donated to local after-school programs for underprivileged youth.