Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is
A) ineffective.
B) overrated.
c) easy.
D) simple.
E) expensive.
Answer:
A) ineffective
Explanation:
Personal selling has to do with marketing that is done by a salesman from the sale of a product/service from the manufacturer to the consumer.
The seller or salesman tries to promote his product through their attitude, appearance, manners and expert knowledge, They try to encourage the customer to buy the product, or at the very least, try the product.
IMC means Integrated Marketing Communications which makes sure that all forms of communications and messages regarding marketing and sales are carefully linked together.
Compared to IMC alternatives, personal selling is ineffective.
The answer would be a)<span> occurs when demand for goods and services exceeds existing supply. Reason being, when there is high demand for a product, the price goes up because there are fewer available, however, in return for the raised prices people will eventually stop buying and the product price will drop.
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Answer:
Current value per share is $13.33
Explanation:
The two stage growth model of DDM can be used to calculate the price of the share today. The DDM values a stock based on the present value of the expected future dividends from the stock. The price of this stock under this model can be calculated as follows,
P0 = D0 * (1+g1) / (1+r) + [ (D0 * (1+g1) * (1+g2) / (r - g2)) / (1+r) ]
Where,
- g1 is the initial growth rate which is 20%
- g2 is the constant growth rate which is 5%
- r is the required rate of return
P0 = 1 * (1+0.2) / (1+0.14) + [ (1 * (1+0.2) * (1+0.05) / (0.14 - 0.05)) / (1+0.14) ]
P0 = $13.33
Answer: Consumerization
Explanation:
Consumerization is the impact that consumer originated technologies will have on enterprises. Consumerization reflects how companies will be affected, and can take advantage of, latest technologies and models which improve in the consumer space,
In consumerization, new information technology emerge first in the consumer market and later spreads into firms and government organizations. .
