Question

While watching a movie, Daysha notices that a few brands have been conspicuously integrated with its screenplay. The main character drives a particular brand of car and drinks only a specific brand of beer. Daysha figures out that this is a marketing strategy that employ____________.

Answer 1

Answer: Product placement

Explanation: Product placement involves intentionally placing a product/brand into televised shows and adverts, with the aim of exposing that product to the market or to remind the market of an already existing product.

Dayla is watching shows that incorporate product placement in their shows.