Question

When comparing mission statements of rival​ firms, perhaps the most important component to examine is​ what?

Answer 1

Answer:

Self-concept.

Explanation:

Self concept is expressed in a companie's mission and it is the perception one has of his goals, characteristics, behaviours, and abilities.

It is a picture of what we think we are. In a business self-concept is important because it dictates the way we act and think on a daily basis.

When comparing mission statement of rival forms it is beneficial to try and get insights into their self-concept, so that strategies to compete with them can be formulated.