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USPshnik [31]
3 years ago
7

Which of the following statements about executing and evaluating the promotion program is most accurate?

Business
1 answer:
Vedmedyk [2.9K]3 years ago
8 0

Answer: To fully benefit from IMC programs, companies must create and maintain a test-resultdatabase that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Explanation:

Out of the statements about executing and evaluating the promotion program that were given in the question, the option that is most accurate is that to fully benefit from IMC programs, companies must create and maintain a test-result database that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Therefore, option C is the correct answer.

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What's the difference between product and brand?
ElenaW [278]
A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella.
4 0
2 years ago
Read 2 more answers
Gwen owns 357 shares of common stock in a software company. The software company
igomit [66]

Answer:

Dividend Yield = 0.25423 or 25.423% rounded off to 25.42%

Explanation:

The dividend yield is the return provided by a stock in form of dividend which is expressed as a percentage of the current market price. Thus, dividend yield can be calculated as follows,

Dividend Yield = Annual Dividend / Current Market Price

Dividend Yield for Gwen will be,

Dividend Yield = 3.75 / 14.75

Dividend Yield = 0.25423 or 25.423% rounded off to 25.42%

3 0
3 years ago
The totals from the first payroll of the year are shown below. Total Earnings FICA OASDI FICA HI FIT W/H State Tax Union Dues Ne
alexgriva [62]

Answer and Explanation:

The journal entry to deposit the FICA and FIT taxes is as follows:

FICA OASDI $2,244.10  

FICA HI $524.83  

FIT W/H $6,515.00  

         To Cash  $9,283.93

(Being to record deposit the FICA and FIT taxes)

Here the FICA OASDI FICA HI FIT W/H is debited and the cash is credited

So the same is to be considered

5 0
2 years ago
A company's income statement showed the following: net income, $134,000; depreciation expense, $30,000; and gain on sale of plan
worty [1.4K]

Answer:

E. $148,600

Explanation:

Cash flow from operating activities.

Net income. $134,000

Add: Depreciation. $30,000

Less: Gain on sale ($4,000)

Changes in working

Capital

Add: decrease in

Accounts receivable $9,400

Less: increase in

Merchandise inv. ($18,000)

Less: increase in

Prepaid expenses ($6,200)

Add: increase in

Accounts payable $3,400 ($14,600)

Net cash provided used by $148,600

Operating activities

4 0
2 years ago
The City of Willows is preparing its government-wide financial statements from its fund financial statements. The City records D
brilliants [131]

Answer:

The City of Willows

Reconciliation Entries:

Debit Cash $500

Credit Deferred Revenue $500

To record the increase of deferred revenue.

Debit Compensated Absences Expense $150

Credit Compensated Absences Liability $150

To record the increase of compensated absences.

Explanation:

a) Data and Calculations:

Beginning balances:

Deferred Revenue = $3,500

Compensated Absences Liability  = $1,000

Increases during the year:

Deferred Revenue = $500

Compensated Absences = $150

Reconciliation Entries:

Cash will increase by $500 and Deferred Revenue will increase by $500

Expenses will increase by $150 and Compensated Absences (Liability) will increase by $150.

4 0
3 years ago
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