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4 years ago

Which of the following statements about executing and evaluating the promotion program is most accurate?

1 answer:

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Answer: To fully benefit from IMC programs, companies must create and maintain a test-resultdatabase that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Explanation:

Out of the statements about executing and evaluating the promotion program that were given in the question, the option that is most accurate is that to fully benefit from IMC programs, companies must create and maintain a test-result database that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Therefore, option C is the correct answer.

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McFarlane, Inc. reports the following information:

alukav5142 [94]

Ccc. ...........................

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3 years ago

53) In the current year, Borden Corporation had sales of $2,000,000 and cost of goods sold of $1,200,000. Borden expects returns

Brums [2.3K]

Answer: See explanation

Explanation:

The adjusting entry or entries to record the expected sales returns are:

Debit: sales return and allowance = $150,000

Credit: Sales refund payable = $150,000

The above $150,000 was gotten as:

= ($2,000,000 × 8%) - $10,000

= ($2,000,000 × 0.08) - $10,000

= $160,000 - $10,000

= $150,000

Also,

Debit: Inventory returns estimated = $90,000

Credit: Cost of goods sold = $90,000

The above $90,000 was gotten as:

= ($1,200,000 × 8%) - $6,000

= ($1,200,000 × 0.08) - $6,000

= $96,000 - $6,000

= $90,000

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3 years ago

The primary difference between the accrual basis and the cash basis of accounting is: (You may select more than one answer. Sing

erastovalidia [21]

Answer:

Both of these answers are the primary differences.

1.The accrual basis records revenues when services or products are delivered and records expenses when incurred.

And

2.The cash bases records revenues when cash is received and records expenses when cash is paid.

Explanation:

Under the cash basis, entries in the book of accounts are made when cash is received or paid and not when the receipt or payment has become due.

While

Under the accrual basis, however, revenues and costs are recognised in that period in which they occur rather when they are paid

Accrual basis is more generally accepted than cash basis, as it gives a truer image of enterprise performance in an accounting period.

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3 years ago

Monopolies, oligopolies, and monopolistic competitive industries all A) earn positive profits in the long run. B) have market po

iris [78.8K]

Answer: Option (A) is correct.

Explanation:

Correct option: Earn positive profits in the long run.

All the industries that operates in a monopoly, oligopoly and monopolistic market conditions are generally having positive profits in the long run.

These industries can earn positive profits because there are high restrictions on the entry of the new firms. This is the case of monopoly and oligopoly. But in monopolistic competition, there are many firms in the market and the firms in this market condition can have a positive profits in the long run. There are comparatively less barriers on the entry of the new firms.

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4 years ago

Consider the following marginal cost function. a. Find the additional cost incurred in dollars when production is increased from

weqwewe [10]

Answer: (a) $197,500

(b) $ 189,500

Explanation:

Given : The marginal cost function : $C′(x)=4000−0.4x$

To find the cost function, we need to integrate the above function with respect to x.

Now, the additional cost incurred in dollars when production is increased from 100 units to 150 units will be:-

$\int^{150}_{100}\ C'(x)\ dx\\\\=\int^{150}_{100} (4000-0.4x)\ dx\\\\=[4000x-\dfrac{0.4x^2}{2}]^{150}_{100}\\\\=[4000(150)-\dfrac{0.4(150)^2}{2}-4000(100)+\dfrac{0.4(100)^2}{2}]\\\\=[600000-4500-400000+2000]\\\\=197500$

Hence, the additional cost incurred in dollars when production is increased from 100 units to 150 units= $197,500

Similarly, the additional cost incurred in dollars when production is increased from 500 units to 550 units :-

$\int^{550}_{500}\ C'(x)\ dx\\\\=\int^{550}_{500} (4000-0.4x)\ dx\\\\=[4000x-\dfrac{0.4x^2}{2}]^{550}_{500}\\\\=[4000(550)-\dfrac{0.4(550)^2}{2}-4000(500)+\dfrac{0.4(500)^2}{2}]\\\\=[2200000-60500-2000000+50000]\\\\=189,500$

Hence, the additional cost incurred in dollars when production is increased from 500 units to 550 units = $ 189,500

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3 years ago