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USPshnik [31]
4 years ago
7

Which of the following statements about executing and evaluating the promotion program is most accurate?

Business
1 answer:
Vedmedyk [2.9K]4 years ago
8 0

Answer: To fully benefit from IMC programs, companies must create and maintain a test-resultdatabase that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Explanation:

Out of the statements about executing and evaluating the promotion program that were given in the question, the option that is most accurate is that to fully benefit from IMC programs, companies must create and maintain a test-result database that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.

Therefore, option C is the correct answer.

You might be interested in
Loss of network audience and the rise of cable have resulted in a new way for affiliates to receive compensation. _____________
murzikaleks [220]

Answer:

The correct answer is letter "C": Reverse compensation.

Explanation:

Reverse compensation is the practice by which television stations pay a television network for its affiliation to the network. This approach performed in the <em>U.S. broadcasting system</em> is called reverse because it aims to compensate networks for the advertising time used by the television stations while their programming is on the air.

5 0
3 years ago
"In order to recommend a variable annuity to a customer, the representative should have a reasonable basis to believe that the c
Mrrafil [7]

Answer:

D. I, II, III

Explanation:

For suggesting a variable annuity to a customer, the representative has the reasonable basis to trust the customer that gained from growth of the deferred tax for the separate account, the trust of receiving the income for life and the living or death benefit allowed in the contract

So here they all three give conditions should be considered as they are relevant

3 0
4 years ago
The amount of income under absorption costing will be more than the amount of income under variable costing when units manufactu
Sholpan [36]

Answer: A.exceed units sold

Explanation:

In Absorption Costing, All costs be it Fixed or Variable that are directly related to production are considered when computing the Cost of Production.

Under Variable Costs however, only variable Costs are considered for the computing of Cost of Production.

This difference in consideration of costs under each method leads to difference in income determination under each method.

Under Absorption Costing, fixed manufacturing costs are apportioned on produced units and the costs are only recovered when the units are sold but under variable costing, fixed manufacturing costs are treated as period costs and are therefore charged to the Income statement.

This means that, the amount of income under absorption costing will be more than the amount of income under variable costing when units manufactured exceed units sold.

8 0
3 years ago
Selected current year company information follows:
koban [17]

Answer:

b. 2.81 times

Explanation:

Calculation to determine Total stockholders' equity, end-of-year 121,851

Total asset turnover is:

First step is to calculate the Total assets

Beginning Ending

Total liabilities $83,932 $103,201

Total equity 198,935 121,851

Total assets $282,867 $225,052

Now let determine the Total asset turnover

Total asset turnover = $712,855/[($282,867 + $225,052)/2]

Total asset turnover= 2.81 Times

Therefore Total stockholders' equity, end-of-year 121,851

Total asset turnover is:2.81 Times

6 0
3 years ago
On May 20, White Repair Service extended an offer of $108,000 for land that had been priced for sale at $140,000. On May 30, Whi
Masteriza [31]

Answer:

A

Explanation:

In this question, we are asked at what value should the land be recorded in White Repair services records.

Technically, the value of land is to be recorded as purchase price plus improvements.

Generally, what we mean by improvements include such fees such as attorney fees. Looking at the question, we cannot find any of the entries that speaks about payment yo an attorney or any general land issue. This means that we only record the value of the land as purchase price only.

Looking at the question, the purchase price is the accepted seller’s counter offer. This value is $115,000. Hence, it is the value at which the land would be recorded in White repair service records

8 0
3 years ago
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