Answer:
Explanation:
A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:
- It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
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It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.
A marketing plan should always have the following:
- A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
- Marketing strategy
- Sales forecast
- Expense budget.
Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.
The elements of an advertising plan and an IMC strategy:
- The IMC strategy will be determined by how the marketer makes use of the creative mix.
The creative mix is composed of:
- The target audience
- Product concept
- Communications media, and
- The message.
The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research
The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.
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Answer:
Purchase Price Variance (PPV)
Explanation:
If the United states dollar appreciates against the Japanese yen, then demand for united states exports will increase.
<h3>What is Export?</h3>
These are the goods and services produced in a country and sold into another country.
When the currency of United states dollar appreciates against the Japanese yen, there will be lesser cost in the production of such goods which will lead to increase in export demands.
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B is the correct answer.
An unfavourable fixed overhead volume variance can be due to all of the following except an increase in utility costs.
<h3>
What is utility costs?</h3>
Utilities costs are the price associated with using services including electricity, water, waste removal, heating, and sewage. Throughout the reporting period, expenses are incurred, calculated, and accrued for, or payments are made. The term "Utility Costs" refers to all fees, surcharges, and other expenses related to providing any utilities that are necessary for the Premises, the Premises, or the Improvements, including, but not limited to, heating, ventilation, and air conditioning costs, costs associated with providing gas, electricity, and other fuels or power sources to the Premises, and costs associated with providing water and sewage services to the Premises.
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