Question

It’s 5:30 a.m. The sun is sending its first rays of light over the treetops. You are sipping your morning coffee with an eye on your bird feeder outside the window. You suddenly spot a green violetear, an extremely rare species in your location, and want to share your sighting with your closest friends and fellow enthusiasts. How you wish you could simply snap a picture with your cell phone and post it for all to see! Well now you can at MyBirdWatch. Which hook does this attention-getter use? Personalized action setting Startling statement Product feature

Answer 1

Answer:

Personalized action

Explanation:

In this example, the advertisers are employing the personalized action hook. A hook is an initial statement or passage that is intended to get the reader more interested in whatever the writer is presenting. This is particularly effective when the writer is trying to sell a product, as it ensures that the customer pays attention immediately. Personalized action happens when the advertisers describe an action or a situation which particularly applies to the person reading the ad.