Question

A mapmaking company began to collect information about its customers and discovered that its ideal customer was male, 32 years old, had a college degree, worked as a engineer, enjoyed outdoor activities and traveling, lived in a suburb, worked in a medium-sized company, and liked to go on adventures with his friends on the weekends. This company just created what is known as a:

Answer 1

Answer:

C. Buyer Persona

Explanation:

Buyer persona is defined as a semi- fictional representation of the IDEAL customer for a company or business based on research and real data about the company's or business existing customers.

The mapmaking company created a fiction "best" customers based on information gotten.

Companies and businesses uses buyer persona for market strategies. They also use it to help their sales team build a rapport with potential customers.

It is a research based profile that depicts a target customer.