Question

Earned media can best be described as ________. generating positive "spin" through social media channels placing advertising in traditional media channels creating Web pages owned by the organization winning third-party endorsement from objective journalists

Answer 1

Answer:

winning third-party endorsement from objective journalists

Explanation:

Earned media refers to publicity gained through word-of-mouth, buzz, feedbacks, reviews, shares, likes and other promotional efforts rather than paid advertising. It is important to remember that earned media is also known as free media.

Therefore, Earned media can best be described as winning third- party endorsement from objective journalists since these journalists will give feedbacks, publish positive reviews and make promotional efforts.

The other options: generating positive "spin" through social media, pacing advertising in traditional media channels and creating web pages are all paid options and therefore they are not earned media.