Question

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Answer 1

Answer:

Franchising

Explanation:

Franchising is defined as the contract that exists between a parent company (franchisor) and other firms (franchisee) in which an operating licence is given to the franchisee.

The franchisor gives access to use of their brand and also provides support and training to the franchisee.

Franchisee in turn gives an agreed amount of profit to the franchisor for using their brand.

An established name and specific rules of operation is agreed upon in the contract.