Answer:
Helen decided to rent her shop in this location.
Explanation:
Helen choose to rent her shop in the location where there are many competitors. The competitors are well established branded coffee houses who serve coffee to their customers at very low price. In this situation customers will not move to any new coffee house. So Helen decided differentiating her coffee shop from other coffee houses and she decided to open a coffee shop where there are less or no competitors available.
Answer: Lack of growth
Explanation: Though extremely good at her job and highly experienced, Emily had a strong feeling that she was stagnant in her career. The reason for this stagnancy is the lack of growth in her job with the company. Lack of career development is one of the key reasons employees of organizations quit their jobs. Employees will be more engaged at work if they know they can grow which is also one of the highest drivers of engagement. High performing employees like Emily will remain in their jobs if it challenges them, utilize their expertise, provide meaning as well as growth opportunities.
Letting friends on social media know about a publicly posted job opening would be considered as an ethical use of social media by its employees. Everyone who works for a firm should be aware that whatever they post on social media could have an impact on their respective businesses. Their good deeds may, to some extent, benefit their business.
On the other hand, the humiliating behavior or misdeeds of employees can harm the standing of the company they work for. Utilizing social media platforms correctly involves more than just avoiding common blunders. The ethics of using social media are not just about passive behavior, even though the majority of it is about avoiding doing certain things.
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Answer:
b. attempts to provide a product with greater customer value than the first mover.
Explanation:
In marketing, it is believed that the first mover gains an edge over the followers. A first mover is the initial entrant and provider of products and services catering to a marketing segment.
A second mover refers to the immediate next of the first mover. The advantage second mover has over the first mover being, it can analyze the response the first mover generated and effectively gauge what went right and what went wrong for the first mover.
This way, the second mover can provide improved products than the first mover by not committing same errors as the first mover.
