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djyliett [7]
3 years ago
12

A differentiated product is a product that a. better satisfies customer needs than rival products do. b. always costs more than

rival products. c. looks different from rival products. d. is packaged in a unique and eye-appealing manner. e. always costs less than rival products.
Business
1 answer:
Otrada [13]3 years ago
6 0

Answer:

a. better satisfies customer needs than rival products do.

Explanation:

Product differentiation is the process by which a product is made to be different from what other competitors are offering. This is done to better satisfy a target market. Product differentiation can also occur within a firm to differentiate it from other firm offerings.

For example if a company decides to put a torch light on a pen. This will diffentiate the product from other pens in the market and will give customer more satisfaction by providing the extra service of lighting.

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Customers/consumers love warranty because it gives them full assurance and sense of security. As such, any business which offers warranties on their products would be seen as prepared to help reduce the risk for consumers of ther products.

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