From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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Answer:
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It is better to paint the garage this week as provide better relevant yield.
Explanation:
The 1,000 invested in the law mower ware sunk cost as it is already incurred. After this week we will be still be able to take jobs ralated to the lawn mower.
We must base our analysis in the future cost associate with each alternative.
These are the revenue of each job and the additional cost.
The transportation as they are equal to both alternative are disregarded.
Answer: provide the investors with greater interest yield
Explanation:
Federal Housing Administration (FHA) loan is simply a mortgage insured by the Federal Housing Administration and the main aim of the loan is to help meet the needs of low income earners.
A lender generally charges discount points on an FHA loan on order to provide the investors with greater interest yield.
Answer:
(1) rate = 25% of direct labor cost
(2) rate = 30% of direct materials
Explanation:
To determinate the rate We distribute the total overhead cost over a given cost driver.
factory overhead 117,000
direct materials 390,000
direct labor 468,000
(1) We are asked to use direct labor as a cost driver
117,000/468,000 = 0.25 = 25%
(2) We are asked to use direct materials as a cost driver
117,000/398,000 = 0.25 = 30%
