She's the last one since she's the only one you're talking to
Answer:
3. portfolio analysis
Explanation:
Some example is portfolio analysis are:
Unilever has a portfolio of supplying tea and ice cream.
Gillette provides shaving products and batteries.
Protfolio analysis is the process by which the portfolio or products of a business are reviewed. It is done to analyse risk and returns. When portfolio analysis is done frequently it helps the business make changes in portfolio allocation based on changing market needs.
Answer:
Returns
Explanation:
Returns on an investor is the amount of profit or gain an outlay of cash is able to bring at the end of a period.
Rate of returns on invested funds is used as a yardstick by potential investors in deciding which enterprise to fund.
In the given instance where each of the 80 billion pieces of advertising brought 21 cents in revenue, a better replacement for the word revenue is return.
So returns of funds invested on each piece of advertising is 21 cents.
Answer:
<u>Marketing mix</u>
Explanation:
Marketing mix refers to that blend of marketing factors and aspects so as to accomplish marketing goals, which is inducing customers to purchase the products coupled with customer satisfaction.
The four essential P's of marketing mix i.e essential marketing factors are, Product, price, place and promotion.
Product refers to a bundle of utilities, price being the consideration charged for the product, place refers to the markets where product is made available and promotion refers to modes of promotion such as sales promotion, advertising and publicity and other forms.
In the given case, the coffee maker serves a new target market (place), with changed product, packaging design and coffee itself (product), employing advertising price discounts and distributing new product samples at coffee shops (price and promotion).
Thus, in short , the manufacturer changed the marketing mix for his product i.e coffee.
