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shutvik [7]
3 years ago
5

Sterling Auto International (Scenario) Sterling Auto International is a successful car manufacturing company headquartered in De

troit, Michigan. Over the past year, the company implemented multiple efforts to expand its overseas operations. At a recent shareholder's meeting, attendees questioned the CEO's motivations for authorizing certain aspects of the expansion efforts. One shareholder wanted clarification about a research effort that investigated the possibility of setting up a plant in China. The CEO explained that serving China's rapidly growing middle class population would enable Sterling to increase the size of its customer base dramatically. In China, the CEO was most likely interested in ________.
Business
1 answer:
arsen [322]3 years ago
8 0

Answer:

The answer is: Market size

Explanation:

China and India are the two countries with the largest populations in the world, around 1,400 million people each. Since China´s population is rapidly growing from rural poor farmers to middle class workers, the market for new products is HUGE. During 2017, 23.56 million cars were sold in continental China compared to 17.24 million cars sold in the US.

The potential buyers for new cars in China is just too big to be ignored by any company in the world. They already represent the largest markets for several European brands including German luxury brands. If Sterling Auto International wants to increase its car sales then China is the place to start selling.

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2 years ago
Oregon Co.'s employees are eligible for retirement with benefits at the end of the year in which both age 60 is attained and the
-BARSIC- [3]

Answer:

$205,592

Explanation:

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5 0
3 years ago
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3 years ago
In order to accurately assess the capital structure of a firm, it is necessary to convert its balance sheet figures to a market
vampirchik [111]

Answer:

$5,412,000

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8 0
3 years ago
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Amiraneli [1.4K]

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 The brand alignment is one of the simplest way of development the new products and the services and also makes the marketing strategies more effective in an organization.

According to the given text, the practices are basically promoting the different types of opportunities for the purpose of career progress and also the brand alignment.

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 Therefore, Brand alignment is the correct answer.

7 0
3 years ago
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