I do believe it's the "eardrum" you need to protect most, because if you don't, and it is injured or something, then you will be deaf in whatever ear it happens on. It is a very serious injury, and some people say it could cause death, but i wouldn't go as far as to believe that.
In my oppinon free flu shots from many pharmacies have helped our community greatly. It keeps many safe from the flu virus and can save people's lives.