Many of it is ending up in landfills and were not recycling enough of it.
I'd say that the theme of this story encourages us that anyone can be important. Not just lawmakers or rich people or even extroverts, but anyone, whether you're a shy artist or an outgoing sporty-type. Some variation on that is probably what you're looking for, I shouldn't do your work for you! :)
Answer: They generate revenue and cover most of the cost of the newspaper staying in business.
Explanation:
Nowadays, majority of the newspapers include advertisements in their editions, together with their regular content. These advertisements are often referred to as <em>ads</em>. This is a modern way for the companies to promote their services and products, often targeting the larger budget clients. For the newspapers, this is a way to increase their income - the ads actually enable them to continue with their business. Therefore, these advertisements are profitable for both the newspapers and their clients.
