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MA_775_DIABLO [31]
3 years ago
6

Making modifications to packaging or brand names involves the ____ component of the marketing mix.

Business
1 answer:
irina1246 [14]3 years ago
7 0
<span>Making modifications to packaging or brand names involves the product component of the marketing mix. In the product model, there are different features companies can do to make sure their product is branded different then competitors. Businesses will use this section of the 4P's to have their products stand out against competition in advertisements and on the shelves. </span>
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