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MA_775_DIABLO [31]
3 years ago
6

Making modifications to packaging or brand names involves the ____ component of the marketing mix.

Business
1 answer:
irina1246 [14]3 years ago
7 0
<span>Making modifications to packaging or brand names involves the product component of the marketing mix. In the product model, there are different features companies can do to make sure their product is branded different then competitors. Businesses will use this section of the 4P's to have their products stand out against competition in advertisements and on the shelves. </span>
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Which of the following is a criterion that must be met in order for an item to be recognized as an intangible asset?
Amiraneli [1.4K]

Answer:

The item is identifiable and lacks physical substance.

Explanation:

Intangible asset: Intangible asset is that asset which cannot be seen or even touched. It has no physical existence.

Example: Goodwill, patents, trademarks, copyrights and other intellectual properties

In these types of assets, amortization is charged instead of depreciation.  

It neither used for production, nor its gains any scientific or technical knowledge, and its value neither measure reliability

Hence, option a is correct  

3 0
4 years ago
In 5-10 sentences, answer the Question; What is a Market Economy?
Ulleksa [173]

Answer:

A market economy is an economic system in which the decisions regarding investment, production and distribution are guided by the price signals created by the forces of supply and demand. The major characteristic of a market economy is the existence of factor markets that play a dominant role in the allocation of capital and the factors of production.Market economies range from minimally regulated free-market and laissez-faire systems where state activity is restricted to providing public goods and services and safeguarding private ownership, to interventionist forms where the government plays an active role in correcting market failures and promoting social welfare. State-directed or dirigist economies are those where the state plays a directive role in guiding the overall development of the market through industrial policies or indicative planning—which guides yet does not substitute the market for economic planning—a form sometimes referred to as a mixed economy.

8 0
3 years ago
Assuming a 360-day year, proceeds of $48,750 were received from discounting a $50,000, 90-day note at a bank. The discount rate
PIT_PIT [208]

Answer:

the discount rate should be 10%

Explanation:

The computation of the discount rate should be given below:

The Amount of discount is is

= $50,000 - $48,750

= $ 1,250

The $1,250 should be for 90 days.

So for 360 days, it should be

= $1,250 × 4

= $5,000.

And, the discount rate is

= $5,000 ÷ 50,000 × 100

= 10%

Hence, the discount rate should be 10%

3 0
3 years ago
(b) The following expenditures relating to plant assets were made by Prather Company during the first 2 months of 2020. Opposite
densk [106]

Answer:

Please see explanation below

Explanation:

1. Paid $5,000 of accrued taxes at time plant site was acquired. - Debit accrued taxes account $5000, credit cash expenses account $5000.

2. Paid $200 insurance to cover possible accident loss on new factory machinery while the machinery was in transit. - Debit freight and insurance in transit $200, credit cash expenses $200.

3. Paid $850 sales taxes on new delivery truck. - Debit sales tax $850, credit expenses $850.

4. Paid $17,500 for parking lots and driveways on new plant site. - Debit land improvements $17,500, credit cash expenses $17,500.

5. Paid $250 to have company name and advertising slogan painted on new delivery truck. - Debit advertisement $250, credit cash expenses $250.

6. Paid $8,000 for installation of new factory machinery. - debit installation costs (under plants and machinery $8000.

7. Paid $900 for one-year accident insurance policy on new delivery truck. - Debit insurance $900, credit cash expenses $900.

8. Paid $75 motor vehicle license fee on the new truck. - Debit licensing fees $75, credit cash expenses $75.

6 0
3 years ago
Read 2 more answers
So sánh xuất khẩu trực tiếp và xuất khẩu gián tiếp?
muminat

Answer:

so sánh  về  mặt ưu và nhược :

Explanation:

* Ưu điểm

- Xuất khẩu trực tiếp: Thông qua việc đàm phán, trao đổi trực tiếp với các đơn vị mà đôi bên có thể dễ dàng đi đến thống nhất chung, ít xảy ra các hiểu lầm, do đó mà:

·        Tăng lợi nhuận và doanh thu cho doanh nghiệp vì giảm thiểu được chi phí tối đa cho các bên trung gian.

·        Tạo điều kiện phát huy tính độc lập của doanh nghiệp

·        Chủ động, tích cực trong việc tiêu thụ hàng hóa, sản phẩm do chính doanh nghiệp sản xuất ra.

- Xuất khẩu gián tiếp:

·        Đơn vị đứng ra nhận ủy thác thực hiện nhiệm vụ xuất khẩu hàng hóa là nhưng người hiểu rõ và nắm chắc tình hình thị trường, các thủ tục pháp luật, do đó việc buôn bán được đẩy mạnh hơn, phát triển nhanh hơn.

·        Đơn vị nhận ủy thác không cần bỏ vốn vào kinh doanh nhưng vẫn có được một khoản doanh thu đáng kể.

* Nhược điểm:

- Xuất khẩu trực tiếp:

·        Chi phí thực hiện cho việc giao dịch khá cao bởi vậy khối lượng hàng hóa xuất khẩu cũng phải lớn bù đắp các chi phí.

·        Dễ xảy ra rủi ro bởi nếu đội ngũ nhân viên không đủ trình độ và kinh nghiệm xử lý công việc, thực hiện các thủ tục hợp đồng sẽ có thể mắc phải các sai lầm đáng tiếc.

- Xuất khẩu gián tiếp:

·        Đơn vị xuất nhập khẩu có thể mất đi sự liên kết với thị trường do phải đáp ứng các chính sách, yêu cầu của đơn vị trung gian.

·        Lợi nhuận không trọn gói và phải sẻ chia cho đơn vị trung gian.

8 0
3 years ago
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