Explanation:
Companies search for potential new markets by collecting consumer data to understand their opinions, wants and needs, and then being able to enter a new market with a safe and effective strategy to generate profits and successes. Data collection occurs in the form of primary and secondary research. The primary research takes place directly with the consumer, it can be carried out in the form of focus groups, which is a direct analysis of the market demand researched by the consumer.
As for secondary research, information is received through third parties, such as online sites, trade associations, etc., which give an idea of market behavior.
IKEA in China is an example of a global company that entered a different market in the form of strategic adaptation to meet the needs of the Chinese, through ideas and concepts aimed at this public.
Answer:
Bounded Rationality
Explanation:
To begin with, it is essential to understand the concept of departmentalization.
Departmentalization centers on the idea that departments/divisions within an organization are grouped and/or sectioned, using some identified benchmarks. In extension, Departmentalizing, is simply the acts of engaging in departmentalization.
Bounded rationality, is a phenomenon that states that human reasoning and extension, logic could be threatened by a number of constraints. The constraints here could be human, material and physical resources. The implication is that an individual is not in possession of full details and information that could influence or shape his position.
Hence, by departmentalizing, an organization has placed a constraint on the amount of information accessible to that department, under the bigger context of an organization. Thus, the departments' rationality has been bounded and this could ultimately spiral into poor decision making, principally because of lack of detailed information.
Answer: b.) post-purchase evaluation
Explanation:
Post-purchase evaluation as the term implies, is done after the product is purchased and checks how well the product does what it is meant to do.
When Mike asks customers to complete a feedback survey, they will indicate on the survey what they thought of his service such that he would know whether he fulfilled his purpose for the service. This therefore includes the customers in the post-purchase evaluation.
If a company spent that much on internet advertising and increased it by 17%, the new amount spent would be $12.87 million.
<h3>How much did the company spend on advertising?</h3>
The amount spent can be calculated as:
= Amount x ( 1 + increase in advertising)
Solving gives:
= 11 million x ( 1 + 17%)
= 11 x 1.17
= $12.87 million
Find out more on advertising expenses at brainly.com/question/24967768.
