Question

You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in ________ memory.

Answer 1

Answer: b) Iconic memory

Explanation:

ICONIC MEMORY is sensory in nature and is taken in by the visual system.

It is essentially the result of the our eyes taking in environmental information around us and sending it to the brain.

This type of memory is considered FLEETING because it fades really fast. It is estimated that the information acquired on lasts about a quarter of a second in it's original form which explains why the rapidly passing scenery by the window is rarely given a second thought once passed by.