B, advocate. Being an advocate means you speak out for it, or that you show your support for something.
They did that by hiring freelance employees from around the world
Since strawberry frog is a marketing company, they could hire a lot of freelancer artists to contribute in ther marketing campaign from outside their area of operation. In order to make proper relationship with those foreign workers, they need to understand the diverse culture so they could make appropriate gesture to respect one another
