Correct question: Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands
is pervasive in China because laws protecting intellectual property are unclear and sporadically enforced. Even when sanctions are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine. Moreover, copying enjoys a long tradition in China and does not carry a stigma. A business introducing a product into China needs to know that its ___________ may lead to trademark infringements.
A. religious precepts
B. antecedent states
C. moral idealism
D. societal culture and norms
E. utilitarianism
Answer:
D, societal culture and norms.
Explanation:
because copying doesn't exactly have a law forbiding it but rather that it is seen as a form of art in china, the societal culture and norms of china makes it a normal for any new business coming into the country to resigns its fate to having copies of its products flooding the chinese market as soon as possible and such company can't sue for intellectual or copyright infringements.
Answer:
C. GREEN MARKETING
Explanation:
Green Marketing is marketing of products proclaimed as environmentally safe. This marketing incorporates many important P's of Marketing : Product ('<em>green' p</em>roduction process), Packaging (eg: biodegradable).
This type of marketing can also includes 'Corporate Social Responsibility' , investment in environmental upgradation as is the case in the question.
Value Proposition is statement to consumers' convincing their product distinctive worthiness. Brandfest is prospecting consumers collecting event , eg- exhibition. Branded Content is marketing through creation & dissemination of content . None of these three are related to it.
Answer:
B). Response bias
D). The interviewer should reword the question.
Explanation:
Response bias is described as the type of bias in which a variety of tendencies are displayed by the respondents to answer the questions asked in the survey inaccurately or misleadingly. These false responses eventually lead to a false or deceiving conclusion. In the given survey, 'response bias' is displayed as the respondents may display a tendency to answer the question falsely as the feeling of 'patriotism' evoked by the word 'patriotic' may prevent their original opinions to come out. Thus, <u>option B</u> is the correct answer to describe the bias in this survey.
In order to prevent this bias, the interviewer must 'reword the question' and remove the word 'patriotic' as it develops the feeling of patriotism in the respondents which mars them from answering accurately and share their true opinions or thoughts in the regards of 'supporting armed forces.' This rewording will help evoke the true and authentic responses without any bias. Thus, <u>option D</u> is the correct answer to remedy the bias.
