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Hunter-Best [27]
4 years ago
14

Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He me

ntions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?
Social Studies
1 answer:
Anuta_ua [19.1K]4 years ago
4 0

Answer:

AIDA ( Attention, Interest, Desire & Action)

Explanation:

With the loudness of the TV set that differ from the rest of the TV programmes it is obvious that it will catch the attention of the viewers.

Attention- The consumer becomes fully aware of a product or brand mostly through advertising.

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