the numbers are the size of the letters you type. the ab with the line through it is for marking stuff off of like a list or something. and the one all the way on the right I can't see good enough to tell what it is.
The term that best fit the blank is RELEVANCE. The Google Adwords system is a system that is created by Google for the purpose of advertising online. Therefore, relevance is very important in this aspect as this shows how useful the ad is to the consumers who are doing the google search.
Civil engineers is the correct business
The answer is flash mob. They called it flash mob when a large number of people in twitter gather in group for a centralized face to face meeting. In flash mob, people are gathering to be able to create a community that is helping each other or even just talking to each other.