Answer:
Explanation:
A sole proprietor is a person who owns, manage, finance and organize a business firm.
It refers to an individual who owns a business that has not been registered as a business entity. Such business includes partnership, limited liability company (LLC) and a corporation.
A sole proprietor is responsible for decision making process of his business and also bears the burden of profit, loss and tax alone.
WHILE
An independent contractor is an individual who works for another individual. An independent contractor provides services to another person but he is not an employee of the other person. An independent contractor is a self employed person who provides professional services to a business organzation.
He is paid based on the amount of work done. Examples of independent contractor includes graphics designer, data analyst, web designer or IT expert.
Answer: <u>PRODUCT MODIFICATION</u> refers to changing one or more of a product's characteristics; while, a <u>LINE EXTENSION</u> is the development of a product closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs.
Well, insurance or taxes! :D
Answer:
Marketing myopia
Explanation:
Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.