Effortful processing refers to the situation when we consciously make efforts to learn and remember (encoding) new knowledge. People generally remember a lot of things without making any effort which is called automatic processing but when they make efforts or apply special techniques such as to rehearse, practice, etc to retain that information it is called effortful processing.
Land-ovens baking trays shovels storage racks and containers labor- convert a spare room into a kitchen, design a menu and website, make samples ect.. physical- attend a seminar on chocolate making, watch a video abt cake decorating human- eggs milk and frozen chicken meat