Affects the rights of others.
The principal of rights theory says individuals should have the maximum freedom and rights and those are only limited if the rights would infringe on rights of other people
Answer:
Word of Mouth.
Explanation:
As Magnira Inc. is trying to promote its cosmetics. It offers discounts to customers who post about its products' benefits in their social media accounts. This enables others to know about the company's products. In this case, customers of Magnira Inc. are involved in word of mouth. Word of mouth is considered as more authentic, valid and reliable source of information for the customers. Customers truly believe that its more genuine kind of information which is coming from the customers not the company itself, therefore, customer pay more attention to it and give more weightage to it. Customers do not believe much on the advertisement because they know that ads are being aired by the company itself and it is the paid from but word of mouth are the true and genuine comments and feedback of the customers who have used the brand by themselves.
Answer:
The correct answer is: negative message framing.
Explanation:
Negative message framing refers to the type of advertisement in which it is exposed benefits of a product in a very aggressive manner, showing proof of what the beneficial results of that product are or what the consequences of not having that product could lead to. As part of the marketing strategy, the advertisement is repeatedly prompted during events related to the use of the product.
Answer: A
Cross training
Explanation:
Cross training involves teaching an employee the the skills required to execute the task he/she was employed for and also the skills required to perform a different job function. G4S is a security firm and the primary job function of its recruit will be protecting life but there might be case of an injured individual that need quick medical help, in such cases an employee is required to know basic first aid. Hence the need for cross training.
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
