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lawyer [7]
3 years ago
8

An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious i

ndividuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.
a) marketing mixes
b) market segments
c) value propositions
d) market offerings
e) marketing intermediaries
Business
1 answer:
Firlakuza [10]3 years ago
3 0

Answer:

The correct answer is b) market segments.

Explanation:

A market segment is a group of consumers, it is mostly homogeneous either by certain characteristics or by their needs, which are identified as a market that presents similar desires or buying habits and that would potentially respond similar to the strategy developed by the marketing mix.

Through market segmentation you will be able to identify the segment to be served and establish the strategy to achieve it. At the time of segmenting the market you can do so by responding to the strategy you wish to apply:

  • Differentiated: taking into account that the segment to be attended is heterogeneous and the product or service to be offered is built to meet the particular needs of each client.
  • Undifferentiated: based on the needs that the group commonly responds. Here the product or service satisfies each client corresponding to the indicated segment in the same way.
  • Concentrated: it is the most specialized strategy of the three. The idea here is to concentrate efforts in the segment where a strong comparative advantage is achieved.
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Consider This) Susie purchased a nonrefundable ticket to a soccer match for $20. It will cost her $10 worth of gas and wear and
kumpel [21]

Answer:

The $20 ticket to the match.

Explanation:

The sunk cost would be the $20 ticket to the match.

3 0
3 years ago
On December 15, 2018, Rigsby Sales Co. sold a tract of land that cost $3,700,000 for $5,000,000. Rigsby appropriately uses the i
xxTIMURxx [149]

Answer:

$127,400

Explanation:

Gross profit ratio = [(sale - cost) ÷ sale price] × 100

                           = [($5,000,000 - $3,700,000) ÷ $5,000,000] × 100

                          = 0.26 × 100

                          = 26%.

Gross profit on down payment is recognized in 2019:

= Down payment × Gross profit ratio

= $490,000 × 26%

= $127,400

5 0
3 years ago
Indicate the accounting concepts, principles, or constraints that underlie each of the following independent situations: account
Sholpan [36]

Answer:

Accounting entity concept:

The basic idea behind this concept is that business and the owner are two different entities. Their transactions are to be recorded separately.

Going concern concept:

The concept is to have a view that the company is going to stay solvent in the future. That is we will have another accounting year in the future unless and otherwise we have evidence to the contrary.

Cost-benefit constraint:

It limits the amount of time to research the cost of an event if its benefits outweighs. In case of an immaterial event if its cost outweighs the benefits then that event can be forgone.

Expense recognition (matching principle):

The matching principle states that all the expenses are to be recorded based on the year they have been  incurred rather than on the time they are paid.

Materiality constraint:

It states that any event that changes or effects the decision making of the user of financial statement should be recorded and vice versa.

Revenue recognition principle:

It states that the revenue is to be recorded in the period in which it has been incurred instead when it is collected. Accrual basis gives a more clear picture of the performance of the company.

Full disclosure principle:

It requires to disclose any information to be mentioned in the foot notes of the financial statements of the company that might affect the user of financial statement. This helps in identifying the methods used for accounting practices and any event that might effect the organisations future existence.

Cost principle:

To record the transactions based on their historical costs rather than making adjustments for fluctuations in market place.

7 0
3 years ago
Masterson Company's budgeted production calls for 56,000 liters in April and 52,000 liters in May of a key raw material that cos
Soloha48 [4]

Answer:

The budgeted materials need in liters for April is $54,800 liters.

Explanation:

For computing the needed budgeted material for April month, following equation is used which is shown below:

= Budgeted raw material + closing inventory - opening inventory

where ,

budgeted raw material for April month is $56,000  liters

Closing inventory is 30% of following month which equals to

= 52,000 × 30%

= 15,600 liters

and, opening inventory is given i.e. 16,800 liters.

Now, apply these values to the above equation which equals to

= $56,000 + $15,600 - $16,800

= $54,800 liters

Thus, the budgeted materials need in liters for April is $54,800 liters.

5 0
3 years ago
The following information relates to Halloran Co.'s accounts receivable for 2021: Accounts receivable balance, 1/1/2021 $ 858,00
cluponka [151]

Answer:

$1,224,000

Explanation:

Given that,

Accounts receivable balance, 1/1/2021 = $ 858,000

Credit sales for 2021 = $3,450,000

Accounts receivable written off during 2021 = $54,000

Collections from customers during 2021 = $3,030,000

Allowance for uncollectible accounts balance, 12/31/2021 = 215,000

Halloran report for accounts receivable, before allowances, at December 31, 2021:

= Beginning accounts receivables + Credit sales for 2021 - Accounts receivable written off during 2021 - Collections from customers during 2021

= $858,000 + $3,450,000 - $54,000 - $3,030,000

= $1,224,000

4 0
3 years ago
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